Our Story

Welcome to Core Collection! Core Collection is an online boutique created by sisters Karina and Olivia Buonocore. The name Core Collection has so many different meanings to us. We first wanted the name to represent what ties us together - family. So, it is a play off of our last name, “Buonocore.” Core also stands for finding a style that is true to your soul and an authentic representation of who you are as a person. We want you to feel comfortable shopping at our store and find clothing you feel truly displays your personality. Finally, Core describes our style of clothing, representing that we position ourselves in the center of the spectrum and don’t limit ourselves to one type of fashion. We believe you can rock a girly dress and stilettos one day and turn around with a moto jacket and red lip the next. Your style can be feminine, trendy, bohemian, or edgy just depending on the day - and that’s what makes you, you.

We became interested in the fashion world after we started our fashion & lifestyle blog, Simply Style Sisters, in 2015. We fell in love with styling outfits, shopping, capturing the perfect picture, and sharing our looks online. As we’ve grown that blog, we’ve continued to grow our passion for fashion, and we began to wonder what the next step for us would be. After a lot of thought and research, we decided to take a leap of faith and follow our dream of opening an online boutique.

Fast forward three years later and we have launched Core Collection. We have put our hearts and souls into creating this boutique and making it an enjoyable place to shop. We hope that the pieces here make you feel beautiful, confident, and inspire you to live your best life. Our customers are our top priority, and we want to personally thank each and every one of you for taking the time to visit Core Collection.


Make sure to share your outfit posts with us on Instagram by tagging us at @shopcorecollection!


Karina & Olivia